BBVA is a global group that offers individual and corporate customers the most complete range of financial and non-financial products and services. It enjoys a solid leadership position in the Spanish market, where it first began its activities over 150 years ago. It also has a leading franchise in South America; it is the largest financial institution in Mexico; one of the 15th largest U.S. commercial banks and one of the few large international groups operating in China and Turkey.

It follows an innovative management model that focuses on the customer and that considers society in general. The key features are innovation, growth and the generation of profit. Its cornerstones are people, teamwork, ethical principles and technology. BBVA is a financial services group that strives to grow stronger through improvements in efficiency, profitability and capital adequacy commensurate with competitive advantage. It is also expanding risk management to the highest possible level.